People always ask:
What's the thing with the orange jacket?
Why does this dude wear an orange jacket?
The story of my personal brand… The orange jacket
I started wearing the orange jacket in 2008 because of a simple coincidence.
I set up a website in Drupal and the only proper template that was around was orange.
This is how I started the orange story.
I used orange borders in my marketing emails.
I have orange frames.
And this became my brand.
Why it works to this day
I walk around with an orange jacket at conferences and I have a spare jacket at the booth or two.
People flock to the booth because they see the orange jacket without me even being there and ask my team members: "Hey, where's Christoph, I wanna talk to Christoph?"
So, it's like a magnet for people.
It's like my personal brand and it has worked for almost 10 years
This is what it is.
Want to join me (and my orange jacket) for an intensive workshop to take your business to the next level? Learn more: http://cemper.co/personalbrand
Also published on Medium.