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How the Orange Jacket Became My Personal Brand

People always ask:

What's the thing with the orange jacket?

Why does this dude wear an orange jacket?

The story of my personal brand… The orange jacket

I started wearing the orange jacket in 2008 because of a simple coincidence.

I set up a website in Drupal and the only proper template that was around was orange.

This is how I started the orange story.

I used orange borders in my marketing emails.

I have orange frames.

And this became my brand.

Why it works to this day

I walk around with an orange jacket at conferences and I have a spare jacket at the booth or two.

People flock to the booth because they see the orange jacket without me even being there and ask my team members: "Hey, where's Christoph, I wanna talk to Christoph?"

So, it's like a magnet for people.

It's like my personal brand and it has worked for almost 10 years

This is what it is.

Want more?

Want to join me (and my orange jacket) for an intensive workshop to take your business to the next level? Learn more: http://cemper.co/personalbrand

Also published on Medium.

Christoph C. Cemper
Christoph C. Cemper started working in online marketing in 2003 providing SEO consulting and link building services. Out of the need for reliable and accurate SEO software, he developed the first internal tools in 2006. This was the basis for the full product LinkResearchTools (LRT) launched to the public in 2009 as SaaS product.
Christoph C. Cemper
Christoph C. Cemper

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